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Just imagine sitting in a nearly empty bank lobby, sipping lukewarm coffee, and wondering why no one’s walking through the door. The signage is fresh, the loan rates are decent, and the marketing team just spent a fortune on a billboard that everyone’s ignoring, and maybe they’re making other marketing mistakes they don’t realize.
It’s frustrating, right? It’s like hosting a party, but no one shows up because you forgot to send the invites. Okay, well, you don’t need to be a banker, or even work in the finance industry in order to grasp an idea of this.
But here’s the thing you have to keep in mind; people are tired of being sold to by companies. They trust people. Some businesses (banks just being one example) are struggling to get customers but content creators and influencers could be the solution. just think about it, the folks your potential customers are already binge-watching on TikTok or YouTube while ignoring that polished ad you paid for.
Why Some Businesses Struggle to Bring in Crowds
Some businesses don’t have it easy when it comes to pulling in customers. It’s a walk in the park for that cute new bakery or a trendy sneaker drop, but for banks, universities, or legal services (well plenty of other businesses out there too of course)? Well, not so much, actually, customer acquisition in banking, (as an example), has always been a tough nut to crack. As you probably already know at this point, people don’t switch banks for fun (when was the last time you switched banks?). Well, they’ve got to be convinced it’s worth the hassle, and that takes more than a billboard or a cold email.
It’s the same story for schools, healthcare clinics, insurance agencies, or anyone offering something that requires trust, commitment, and a bit of paperwork. People sit on these decisions for weeks, months, and sometimes years.
But How Can Content Creators Help?
Alright, just go ahead and picture someone scrolling Instagram or zoning out to YouTube and hearing their favorite creator casually mention a bank that helped them buy their first home, or a university that didn’t feel like an episode of The Office gone wrong. Suddenly, the walls come down. It feels personal. It feels trustworthy.
Honestly, creators have that magic touch. They’re relatable, funny, and way better at explaining stuff in plain English than a stiff corporate brochure ever could. They aren’t just “promoting”, rather, they’re telling stories, giving behind-the-scenes peeks, and sharing experiences that actually resonate.
Now sure, it depends on the content creator but for the most part, it doesn’t need to be some mega influencer, sometimes even the micro-creators can get the job done (if not better anyway).
The Connection that Ads Can’t Fake
Just think about it for just a moment; they already have their audience’s trust. When they recommend a service, it feels more like a conversation and less like a sales pitch. That connection is what stuffy ads on TV or boring flyers just can’t replicate.
Businesses that feel like they’ve been shouting into the void, to the point where it’s hard to get people, but content creators have the audience, the vibe, and the storytelling skills that are worth paying attention to.
Image Credit: depositphotos.com
